Since 2008, immediately after ending his professional career, Oliver Kahn has been working as a ZDF expert and co-moderator. Among the major events to date were the 2010 Football World Cup in South Africa and 2014 in Brazil as well as the European Football Championship 2012 in Poland and 2016 in France, which he analyzed live in front of a million-plus audience.

With the ZDF, he started in the fifth season of the Champions League, which he accompanies with his TV analyzes next to Oliver Welke or Jochen Breyer. He will also accompany the 2018 World Cup in Russia as a Football expert.


At the end of 2012, Tipico and Oliver Kahn entered into a long-term strategic partnership. The cooperation between the three-time World Goalkeeper and the leading German betting provider extends to various joint projects, in which Oliver Kahn appears as the brand ambassador for Tipico.


Football entertainment takes place in Smart TV in 2017 –  whether as a broadcast, by stream or as a training video. Since 2017 Oliver Kahn is the new face for Samsung QLED TV and stands for the variety of new possibilities to consume football via digital channels on Smart TVs. As a TV and sports entertainment expert, Oliver Kahn is an authentic ambassador who conveys the diversity of the “home game” in the living room.

Oliver Kahn not only acts as a testimonial, but also with his brand Goalplay as an exclusive content provider for a new football experience. Goalplay offers spectators new opportunities from and with Oliver Kahn to pursue their favorite sport. Fans will experience football with the Samsung Smart TV’s exclusive app from the perspective of the playing goalie. The heart of the app: the Kahnalyse. Every week Oliver Kahn offers an outlook on the upcoming Bundesliga matchday. The effects are exclusively available on Samsung Smart TV. With the partnership and Goalplay, Samsung and Oliver Kahn set a sign for the sports entertainment and the gateway training of the future.


The Goalie Titan as a passionate Orange fan? Inconceivably. But just before the 2018 World Cup, that’s exactly what happens. Only one thing can help: a SNICKERS. Together with SNICKERS, Oliver Kahn proves his humor and shows: “You are confused when you are hungry.”

“We are very pleased that Oliver Kahn is the German testimonial of our international high-profile SNICKERS campaign,” said Sophie Lebecque, Category Business Unit Director, Mars Wrigley Confectionery in Germany.